Privacy Policy

1 Introduction and Scope

Asbury Law (“the Firm,” “we,” “our”) respects your privacy. This Privacy Policy describes how we collect, use, share, and protect personal information when you visit asbury-law.com and its subdomains (the “Site”), contact us, schedule a consultation, complete an intake form, purchase a legal document, membership, or service through the Site, or otherwise interact with the Firm online. It also describes the choices available to you regarding your information.

This Policy applies to the Site and to the Firm’s online intake, scheduling, and payment processes. It does not apply to third-party websites or services linked from the Site, which are governed by their own privacy policies. Where the Firm represents you as a client, the protections of the attorney–client relationship — including the duty of confidentiality under the Rules Regulating The Florida Bar — apply in addition to, and prevail over, this Policy.

2 Website Use Does Not Create an Attorney–Client Relationship

Visiting the Site, submitting a contact or intake form, scheduling a consultation, or sending the Firm an email does not, by itself, create an attorney–client relationship. An attorney–client relationship is formed only when you and the Firm sign a written engagement agreement. Until then, information you send through the Site is handled as prospective-client information: the Firm treats it with care and uses it only to evaluate and respond to your inquiry (including running a conflict-of-interest check), but you should not send detailed confidential information through the Site’s general contact features until the Firm confirms it can represent you.

3 Information We Collect

Information you provide directly

Depending on how you interact with the Site, this may include: your name; email address; phone number; mailing address; the county or venue relevant to your matter; a description of your legal matter and, for conflict-checking purposes, the names of other parties involved; business or entity information; scheduling preferences; account credentials for any client portal or membership area the Firm provides; documents and information you upload or submit through intake questionnaires or automated document tools; and communications you send us.

Payment information

Payments are processed by our third-party payment processors. Your full card number is transmitted directly to and stored by the processor — the Firm does not receive or store full payment card numbers. We receive confirmation of payment, the amount, and limited transaction details needed for billing records and receipts.

Information collected automatically

When you visit the Site, we and our service providers automatically collect certain information through cookies and similar technologies, including: IP address; approximate (city-level) location derived from IP; browser and device type; operating system; referring pages; pages viewed and time spent; and interactions with Site features. See Section 6.

Information from third parties

If you schedule through our booking tool, communicate with us through a social media platform, text our business number, or are referred to us, we may receive information from those sources consistent with their own privacy policies.

4 How We Use Your Information

We use personal information to: respond to inquiries and consultation requests, and communicate with you; perform conflict-of-interest checks required by the Rules Regulating The Florida Bar; provide legal services you engage us for, including limited-scope document services purchased through the Site; prepare, deliver, and support execution of documents (including electronic signature and, where you elect it, remote online notarization through our vendor); process payments, generate receipts, and maintain required billing and accounting records; administer client-portal access, memberships, and subscription plans; operate, secure, analyze, and improve the Site; send administrative messages and, with your consent or as otherwise permitted by law, newsletters or informational communications you may opt out of at any time; and comply with legal, regulatory, professional-responsibility, and record-keeping obligations, and establish or defend legal claims.

We do not sell your personal information, and we do not use your personal information for third-party targeted advertising.

5 Use of Artificial-Intelligence Tools

The Firm may use artificial-intelligence software tools to assist with legal research, drafting, document review, and administration. Any AI tool the Firm uses in connection with client or prospective-client information is used only under business or enterprise subscription terms that contractually prohibit the provider from using the Firm’s inputs to train or improve its AI models and that require confidentiality and reasonable security. The responsible attorney reviews and verifies all AI-assisted work product. The Site does not use an AI chatbot to provide legal advice.

6 Cookies and Analytics

The Site uses cookies and similar technologies for essential operation (such as security and load balancing), for functionality (such as scheduling and forms), and for analytics. We use Google Analytics 4 to understand aggregate Site usage; Google Analytics sets cookies and receives usage data as our service provider. IP-based location is processed at an approximate, city level. You can control cookies through your browser settings, including blocking or deleting them; the Site remains usable with non-essential cookies disabled. You can opt out of Google Analytics specifically using Google’s browser opt-out tools. How the Site treats browser-based opt-out signals is described in Section 11.

7 How We Share Information

We share personal information only as described below. We do not sell it.

Service providers

Contractually limited to providing services to us. Current providers (subject to change):

Legal and professional obligations

We may disclose information when required by law, court order, or subpoena; to comply with obligations under the Rules Regulating The Florida Bar; to protect the rights, safety, or property of the Firm, our clients, or others; or in connection with an audit, insurance, or professional-responsibility matter, in each case consistent with our duties of confidentiality.

Business transfers

If the Firm’s practice is reorganized, sold, or transferred, client files and related information would be handled in accordance with the Rules Regulating The Florida Bar governing the sale or transfer of a law practice, which impose notice and consent protections beyond ordinary commercial transactions.

8 Data Security

The Firm takes reasonable measures, consistent with the Florida Information Protection Act, § 501.171, Florida Statutes, to protect personal information against unauthorized access, use, or disclosure. These measures include encrypted transmission (the Site is served over HTTPS), access controls and multi-factor authentication on Firm systems, data-loss-prevention and device-management controls, segregation of privileged client communications into secure channels, and vendor contracts requiring confidentiality and security. No method of transmission or storage is completely secure, and we cannot guarantee absolute security; we encourage you to use the secure channels the Firm provides for sensitive material.

9 Data Retention

We retain personal information for as long as needed for the purposes described in this Policy, and thereafter as required by law and by the professional-responsibility and record-retention obligations that apply to Florida lawyers, including client-file retention rules. Website analytics data is retained on our analytics provider’s standard schedule. Prospective-client inquiry information that does not result in an engagement is retained as needed for conflict-checking purposes. When retention periods expire, we delete or de-identify information.

10 Your Choices and Rights

Access, correction, and deletion

You may request access to, correction of, or deletion of personal information the Firm holds about you by contacting us as set out in Section 15. We will verify your identity and respond within a reasonable time, generally within 45 days. Note that we may be required to retain certain information notwithstanding a deletion request — including information needed for conflict-of-interest checking, client-file retention, and other legal or professional obligations — and information subject to the attorney–client relationship is governed by those rules first.

Marketing communications

You may opt out of newsletters and informational emails at any time using the unsubscribe link in each message or by contacting us. We will continue to send transactional and administrative messages related to services you have requested.

Text messages

If you have opted in to text messages, you may stop them at any time by replying STOP. See our SMS Terms of Service.

Cookies

See Section 6.

11 Do Not Track and Opt-Out Signals

Because the Firm does not sell personal information or use it for cross-context targeted advertising, there is no sale or sharing to opt out of. The Site does not currently respond differently to “Do Not Track” browser signals or the Global Privacy Control; if our practices change, we will update this Policy and honor applicable signals.

12 Children’s Privacy

The Site is intended for adults and is not directed to children under 13. We do not knowingly collect personal information from children under 13 through the Site. If you believe a child has provided us personal information through the Site, please contact us and we will delete it. Where the Firm represents families in matters involving minors — such as education advocacy or special-needs planning — information about minors is provided by their parents or guardians within the attorney–client relationship and is protected by the Firm’s duty of confidentiality, not collected through the public Site.

13 Data Breach Notification

In the event of a breach of security affecting personal information, the Firm will notify affected individuals and, where required, the Florida Department of Legal Affairs and consumer reporting agencies, within the timeframes required by the Florida Information Protection Act, § 501.171, Florida Statutes (generally no later than 30 days after determination of a breach), and will comply with any other applicable notification laws.

14 Third-Party Sites and Social Media

The Site may link to third-party websites, services, and social media pages. Those sites and platforms are operated by third parties under their own privacy policies, and this Policy does not apply to them. A link from the Site does not mean the Firm operates, endorses, or is affiliated with the linked site unless expressly stated.

15 Changes to This Policy; How to Contact Us

We review this Policy at least annually and update it when our practices or legal requirements change. The “Last reviewed” date above reflects the most recent review. Material changes will be posted on this page.

Questions, requests, or concerns about this Policy or your information may be directed to: